Your business has one constraint that matters more than all the others combined. Fix that, and you unlock the next level. Ignore it, and you’ll spin your wheels for years. Alex Hormozi’s “More / Better / New” framework is the clearest way I’ve found to identify and crush that constraint, without wasting time on distractions. Hormozi explains this better than anyone: Businesses grow until they hit a constraint. They only grow again when that constraint is relieved. 1. MORE (Volume) Most founders underestimate how much volume is required. You think you’re working hard. You’re not. If content drives your business, post twice a day. If outreach drives it, send 100 emails a day. That’s the Rule of 100. Volume builds skill. Skill compounds. And when you find something that works, double it. 2. BETTER (Quality) Once you’ve built volume, the next constraint is quality. You get better through feedback loops. Look back at your last 100 actions, ads, emails, and videos. Study the top 10% and the bottom 10%. What did the winners share? What did the losers lack? That’s your roadmap. And remember: most people polish the wrong thing. If no one’s converting, your problem probably isn’t your ad; it’s your offer. Don’t fix your SEO if your product/service still sucks. 3. NEW (Expansion) Only when you’ve maxed out More and Better do you earn the right to do New. New product. New market. New channel. Ask yourself: If I doubled my ad spend, would I double my sales or just create a mess I can’t fulfill? That tells you if your constraint is demand or supply. Fix that one first. Then move on. I always start with volume. Almost every problem gets clearer once you turn up the reps. Nine times out of ten, we’re simply not doing enough of what already works.