The FTC is preparing to sue Greystar, the nation's largest apartment operator (108,000+ units), over alleged hidden fees related to basic services like trash and background checks. This marks a significant shift in regulatory scrutiny of multifamily operations, as Greystar would be the first apartment landlord to face formal government action over fee disclosure practices. Key implications for real estate operators: • Greater transparency in fee disclosures may soon become mandatory • Marketing practices around unit pricing will likely need revision • The trend toward regulatory oversight of landlord practices continues, even as the multifamily sector was excluded from recent FTC hidden fee rules This follows the FTC's recent settlement with Invitation Homes and comes alongside DOJ's expanded RealPage lawsuit. Real estate operators should review their fee disclosure practices and consider implementing comprehensive fee guides in their marketing materials. https://lnkd.in/eqbCzQ5A