The first question is, What am I trying to do? Think on paper. Take the time to sit down and work out exactly what results you are trying to achieve. Be as specific as possible. Most important, create a number or a measure against which you can compare your performance to determine whether you are successful in achieving your goals. You’ve heard it said that “what gets measured gets done.” In leadership, “If you can’t measure it, you can’t manage it.” Now, Build a Great Business! Brian Tracy, Mark Thompson, and Frances Hesselbein