Surveillance Pricing: When the Price Isn’t the Price—It’s Your Price The future of pricing just got a lot creepier. Delta admits it’s using AI to test hyper-personalized pricing on flights—based not just on demand, but on you. Your browsing behavior. Your location. Your loyalty history. Maybe even what device you’re using. This isn’t dynamic pricing. This is surveillance pricing. And it’s spreading. The goal? Charge each person the maximum they’re willing to pay, without tipping them off. It’s digital price discrimination at scale. Sound familiar? It’s the same playbook RealPage used for rent—just flipped from landlord-to-landlord coordination to consumer-level targeting. RealPage aggregated rent data from competing landlords and used AI to “optimize” prices. The DOJ says that’s algorithmic collusion. Now, airlines, grocers, and retailers are using AI to optimize what you pay, based on your vulnerability. The Vox article below lays out how this is already happening—at Delta, Kroger, Target, and more. And here’s the problem: When the algorithm knows more about your desperation than you do, it stops being a market—it starts being manipulation. 👉 Read the full piece.  https://lnkd.in/eyAapA3N