Rewarding renters for on-time payments? That's like giving fish a prize for swimming. Next, we'll see taxpayers demanding frequent flyer miles for filing by April 15th. The real loyalty program here is called "not getting evicted." But hey, if 98% of folks want a gold star for doing the bare minimum, who are we to deny them their participation trophy in the adult world? "The majority of respondents also want to receive rewards for paying rent on time. While 96% of renters reported belonging to at least one loyalty program and most belonging to at least six, only 16% said they are in an apartment rewards program. However, 98% said they think their property manager should offer a loyalty program for on-time rent, and 97% said they would be more likely to renew their lease if such a program was offered. The respondents also noted that they want reward points that could be used toward lowering everyday costs, such as future rent payments, groceries, personal care items, and gas." Ah, survey questions—where "Do you want free money?" somehow translates to "Our customers demand complimentary cash." Ask a silly question, and you'll get a million-dollar misunderstanding. https://lnkd.in/eDdjCNsp