Over the last year, I've talked to 23 different SaaS founders marketing to commercial real estate owners. Every one of them reached out to me on LinkedIn. I noticed a pattern. They're brilliant at building the product. When it comes to marketing it? Lost. They copy competitors. They use the same buzzwords. There's no original thinking. And they keep making the same classic mistakes. Rather than name names, I wrote a fictional story. But a lot of these conversations actually happened, in different stages, with different founders, in different ways. I combined them into one character and one arc. I'm not an expert. I'm learning. But I realized several years ago that marketing is probably one of the most underutilized superpowers in a business owner's arsenal. We don't put enough emphasis on it. I also like stories. Stories have a powerful way of teaching us things that bullet points can't. This series looks at marketing through the lens of a SaaS entrepreneur trying to sell something, but it applies to any business owner. The principles are timeless. They come from the true greats: Claude Hopkins, Eugene Schwartz, Dan Kennedy, Joseph Sugarman, Alex Hormozi. This is Part 1 of a six-part series.