Writing ยท Leasing & Conversion
๐๐จ๐ฌ๐ญ ๐ฉ๐ซ๐จ๐ฉ๐๐ซ๐ญ๐ฒ ๐ฆ๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ ๐๐จ๐ฆ๐ฉ๐๐ง๐ข๐๐ฌ ๐๐จ๐งโ๐ญ ๐ก๐๐ฏ๐ ๐ฃ๐ฎ๐ฌ๐ญ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐ฉ๐ซ๐จ๐๐ฅ๐๐ฆ๐ฌ.
They have a bench problem.
Someone underperforms. Everyone knows it.
But no one fires them.
Why?
Because thereโs no backup.
So they stall. While they look for a replacement.
They tolerate mediocrity.
They hope it gets better.
That worked when we had 3 properties.
But when youโre managing 50+? Itโs a disaster.
Then our new VP of HR (shoutout to Cindy Batey, who is now the CEO of her own company) showed us the playbook:
๐๐ฎ๐ข๐ฅ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐ง๐๐ก ๐ฅ๐ข๐ค๐ ๐๐๐ฃ๐จ๐ซ ๐๐๐๐ ๐ฎ๐ ๐๐๐ฌ๐๐๐๐ฅ๐ฅ.
Create a depth chart of every leasing agent, assistant manager, and maintenance tech.
Define the skills needed to move up
Rank them based on readiness
Cross-train the top talent
Know whoโs your next property manager before you need one
Now, when someone quits or fails?
Weโre ready.
No panic. No delays. No dumb hires.
Bonus: Our best people stay longer because they see a path forward.
Lesson:
Donโt wait for a crisis to find your next manager. Build your bench today.