𝐌𝐨𝐬𝐭 𝐨𝐟 𝐮𝐬 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐡𝐞 𝐛𝐚𝐬𝐢𝐜𝐬 𝐚𝐧𝐝 𝐰𝐨𝐧𝐝𝐞𝐫 𝐰𝐡𝐲 𝐭𝐡𝐞 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜𝐬 𝐝𝐨𝐧'𝐭 𝐰𝐨𝐫𝐤." 𝐆𝐚𝐫𝐫𝐢𝐬𝐨𝐧 𝐖𝐲𝐧 Before looking for new technology, marketing, or product improvements, ensure your team is doing the basics correctly! I cannot tell you how often I have seen teams asking for something "New" when they are not answering the phone correctly or consistently following up. Make sure you have a checklist to approach the basics. You cannot be sure they are done without checking them. Reminds me of John Wooden. 𝐉𝐨𝐡𝐧 𝐖𝐨𝐨𝐝𝐞𝐧'𝐬 𝐒𝐡𝐨𝐞 𝐋𝐚𝐜𝐞𝐬 𝐒𝐭𝐨𝐫𝐲: When John Wooden began coaching at UCLA, he would start each season with an unusual lesson. On the first day of practice, he gathered his players and showed them how to put on their socks and tie their shoelaces properly. Wooden believed improperly worn socks and untied shoelaces could lead to blisters and injuries, preventing players from performing their best. He would demonstrate how to smooth out the wrinkles in the socks to avoid blisters and then how to tie the laces securely. Wooden emphasized that even small details could significantly impact the game. He wanted his players to understand that paying attention to the fundamentals was crucial for their success on and off the court. Wooden's focus on basics extended to all aspects of his coaching. He believed that if players could not execute the simple tasks correctly, they would struggle with more complex strategies and plays. This meticulous approach contributed to his incredible success, including ten NCAA national championships in a 12-year period.