How far do you safely pull back traditional soft skills without damaging lead conversion? What is reasonable to expect from a bot system? What does a happy middle ground between analog and digital look like? In recent months, companies like Towne Properties, Gates Hudson, and Pillar Properties have worked hard to find answers. Today, each firm has fashioned their new normal by artfully blending the best of old and new to produce better experiences for prospects and front-line staff alike. The results are gratifying. On average, the three organizations report: • 19% improvement in lead to appointment conversions; • Five fewer days between lead and appointment, lead and tour, and between lead application; and • Nearly seven fewer days between lead and move-in. Multiply those gains across all vacancies, and it’s easy to understand their growing excitement." https://lnkd.in/eeBJSick