Greystar is betting big on modular housing, swapping the old-school construction chaos for factory-built “Lego apartments” that stack up savings and speed. Their Pennsylvania debut, Ltd. Findlay, boasts six sleek buildings, a gym, and even bocce courts—all built 40% faster with 90% less waste. Sure, modular faces hurdles like skeptical lenders and red-tape-loving regulators, but with rising costs and shrinking workforces, this “fringe” idea is fast becoming the future of housing. Greystar’s message? Forget the skyscrapers—modular is where the real juice is. Here’s a link to the article from the WSJ https://lnkd.in/eAtSSmQp