Breaking Through the Noise: The average person sees 6,000 to 10,000 ads every day, noted keynote presenter Hilary Billings, co-founder and CEO of Attentioneers. “Attention is no longer deserved, it’s earned,” she told the audience. She shared three factors for creating online content: Grab attention: Billings said you have 0 to 2 seconds to make an impact, so it’s key to save the best for first; Spark an emotion: “Humans act emotionally,” she said. “When people get emotional, they get promotional and will hit the share button;” and Create a curiosity gap: Leave something out intentionally so viewers ask, “what happens next?” https://lnkd.in/eRpP3mXg