‘’As you’re reading this, someone is hard at work in a lab somewhere cooking up the next big idea in Upside Minus Downside technology. It might be an ETF. It might be a hedge fund. It might be a structured note. Who knows what form it could take next time? The details will change, the wrapper will seem revolutionary, but the underlying idea will be a story as old as time. And it will captivate the minds of some of the most intelligent people around. Doctors, lawyers, bankers, brokers, scientists, builders, politicians. None of us are completely impervious to a story that good. Under the right circumstances, we will convince ourselves of anything.” https://lnkd.in/eYhUS2Hm