Writing · Leasing & Conversion
AI: The New Gold Standard in Customer Service?
Allstate just revealed that AI-written emails are more empathetic, clearer, and less confrontational than those penned by human insurance reps. Turns out, AI doesn’t get frustrated, doesn’t use confusing jargon, and always remembers to say, “I understand your concern.”
Now, let’s talk property management. If AI can smooth out customer service in insurance, could it do the same for leasing offices and maintenance requests? Imagine AI handling resident inquiries, lease negotiations, and even maintenance follow-ups—no more passive-aggressive emails from frustrated staff, no more lost messages, and always a polite, timely response.
Pros: AI ensures consistency, efficiency, and no emotional baggage. Every inquiry gets a thoughtful, clear response—without the risk of a bad mood slipping into the message.
Cons: AI can’t walk a unit, charm a resident, or de-escalate an angry resident in person. And if it starts making decisions on lease approvals or fee disputes? That’s a whole new can of worms.
So, what’s the right balance? Use AI to automate the mundane, free up staff for high-value interactions, but keep the human touch where it truly matters.
Check out the WSJ article below—AI might be writing better emails than your team, too.
https://lnkd.in/e5QT3SSg